E-commerce CRO case study · Wellness & DTC
356% more revenue, without buying more traffic
What began as a single product-page audit became a 6-month Shopify CRO partnership. A +356% revenue lift on the same traffic.
Start with the $2,000 CRO Audit
Results at a glance
Revenue grew +356% on the same traffic
0.76%
July 2025 · Starting
2.07%
Q3 · Now
+356%
Revenue growth
0.76% to 2.07%
Conversion rate
+449%
Monthly orders
6+ months
CRO partnership
The client
Meet Limitless Living MD
A telehealth and wellness DTC brand on Shopify, selling clinically-backed Semaglutide weight-loss programs.
Industry
Health & Wellness
Platform
Shopify
Engagement
6 months
Scope
Full-store CRO
The challenge
Strong traffic, weak conversion
6,213 monthly sessions were converting at just 0.76%, far below the 1.4 to 3.2% telehealth benchmark.
Audit snapshot · July 2025
Audit goal: lift conversion to 1.4 to 2.0% in three months. Beaten at 2.07%.
What was holding it back
- Weak trust signals
- Limited subscription visibility
- Cart and checkout friction
- No structured CRO testing process
- Poor mobile shopping experience
- Low product discovery
- Incomplete analytics infrastructure
- High drop-off before key sections
CRO hypotheses
Ten testable bets
Every change started as a hypothesis, shipped as an experiment, and measured against conversion.
Trust signals above the fold lift engagement and conversion
Faster above-the-fold rendering improves engagement
Explaining the treatment process clearly reduces hesitation
Sticky add-to-cart improves mobile conversions
Video above add-to-cart improves product understanding
Subscription visibility increases recurring revenue
Guided navigation improves product discovery
Social proof increases trust
Comparison tables reduce decision friction
Improved tracking enables reliable optimization
The work
How we lifted conversion
Ten CRO improvements shipped across the store, tested and rolled out over six months. The product page led the way.
The redesign, screen by screen
Before
After
Product page
CRO improvements shipped
Experiments 03 & 04 · New revenue features
New features built to grow each order
Net-new additions to the store. There’s no “before” to compare, these features didn’t exist previously.
Experiment 03 · Cart cross-sell
Relevant add-ons, in the cart
- “Goes great with” curated recommendations
- One-tap Add without leaving the cart
- Subscription-upgrade nudge to save 15%
- Raises attach rate & average order value
Experiment 04 · Subscribe & Save
Recurring revenue, made easy
- Save 15% vs one-time purchase
- Auto-delivered before you run out
- Pause or cancel anytime
- Monthly · 3-month · 6-month plans
What did not work
Mega-menu v1
The goal
Help customers browse by health goal to improve product discovery.
What happened
Cleaner, but it didn’t guide users to the right product.
What we learned
This audience needed goal-based navigation and education, not a prettier menu. We rebuilt it around real behaviour.
Proven at peak · Black Friday
Revenue +93% on +6% traffic
The same CRO system held up under peak load, nearly doubling sales on almost flat traffic.
Nov 11-20 vs Nov 21-Dec 1
Conversion rate
1.52% to 2.07%
+36%
Orders
+40%
+40%
Revenue
nearly doubled
+93%
Sessions
3,035 to 3,426
+6%
Quarterly performance
Compounding growth, quarter over quarter
Measured against the prior quarter in the client's own Shopify Analytics, Q2 and Q3 2025.
Quarter 2 · 2025
Apr-Jun
+88%
Gross sales
+76%
Orders
+66%
Net sales
Quarter 3 · 2025
Jul-Sep
+252%
Gross sales
+269%
Orders
+225%
Net sales
+424%
Orders fulfilled
In the client's words
Why they stayed
“Great work on everything, we’re upgrading the site piece by piece with your support. Amazing work on the Black Friday pages and promotion.”
Dr. Samuel B. Lee, MD
Founder, Limitless Living MD
The partnership continues
FAQ
What founders ask us about CRO
No. A redesign is a one-time event; CRO is an ongoing process of finding friction, testing a fix, measuring the result, and scaling what works. That’s why a single audit became a six-month partnership: the compounding came from continuous experimentation, not a one-off facelift.
Your store could be next
Sitting on traffic that isn't converting?
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