Selected work
Real results, not just pretty portfolios
Every project has a measurable outcome. Browse our case studies to see how we help companies ship AI systems and build products that drive real-world results.
Featured Work
InsightX
VaultIQ+
A production multi-agent AI platform for AML and KYC due diligence, built and operated for InsightX. Deterministic retrieval and RAG turn days of research into a fully cited, audit-ready risk report in minutes.
11
Specialised AI agents
6+
Licensed data sources
Minutes
From search to report
Sensica
Sensica
A ten year old beauty device brand with strong retail distribution but a Shopify store that barely converted. An education first redesign plus roughly six months of CRO work took conversion from 1% to 4%, in the founder's own words.
1% → 4%
On-site conversion
Education
Moved into the buying path
Trust layer
Klarna, reviews, payments
Limitless Living MD
Limitless Living MD
A single product-page CRO audit that grew into a 6-month Shopify growth partnership, growing revenue 356% (nearly 5x) by fixing conversion, not buying more traffic.
+356%
Revenue growth
2.7×
Conversion rate
+449%
Monthly orders
Paylando
Paylando
Paylando's site read like a technical catalog, not a sales tool. We rebuilt the information architecture, product discovery, and product pages around the buying decision: bounce rate fell 24%, session duration rose 72%.
-24%
Bounce rate
+72%
Session duration
+15%
Page views
Pizza Party Co
Pizza Party Card Deck
Pizza Party Co had a family card game, an engaged food audience, and no store, with the product still in manufacturing. We designed and built the Shopify store from scratch, then ran a preorder launch: ~1,100 preorders in week one at 3.5% conversion, with zero cancellations.
~1,100
Week-one preorders
3.5%
Preorder conversion (target >3%)
2.05%
Store conversion rate
All Projects
Marco Dal Maso
Marco Dal Maso
Marco Dal Maso's jewelry looked premium but the product pages converted at ~1.5% with a 73% bounce rate. We rebuilt the PDP, trust layer, cart drawer, and mobile journey around the buying decision, CRO-first.
KAS Fragrances
KAS Fragrances
KAS Fragrances had no store and a brand whose value lives in story and sensation. You cannot smell a perfume online, so we designed and built a custom, bilingual Shopify store with a story-first product experience that makes a visitor feel the brand before they read a single product detail.
Citra Swim
Citra Swim
A new swimwear brand whose marketing worked and whose store didn't: around two thousand visitors in six weeks and effectively zero sales. A data-first redesign built from GA4 and Microsoft Clarity evidence turned that traffic into revenue and lifted average order value by 20 percent.
Bombora Custom Furniture
Bombora Custom Furniture
A family-run Australian furniture maker had outgrown Squarespace but could not afford to lose the search visibility it had built over years. We ran the replatform as a structured migration: pages, assets, and SEO structure carried across intact, with a redeveloped theme, advanced search, seven email flows, and invoicing built for a 50 percent deposit business.
Infinitum
Infinitum
Infinitum builds enterprise-grade EC-motor fan systems for data centers and mission-critical facilities, but its website read as a startup. We redesigned and rebuilt the site on WordPress into an enterprise experience with structured lead paths, foundational SEO, and a spam-proof pipeline. Infinitum reports sales are up 36 percent since launch.
Undarmaa
Undarmaa
A Danish luxury wool brand with a genuinely superior product and a store that quietly leaked sales: a glitchy navigation, missing trust elements, a discount display bug, and needless buying friction. A CRO audit followed by 90 days of disciplined fixes, with no redesign, after which the client reported sales nearly doubled.
PaintCam
PaintCam
PaintCam builds AI security cameras that made headlines from Kickstarter through CES 2025, and its sales policy was distributors first, public later. Shopify assumes anyone at checkout may buy. We migrated the brand from Webflow one to one and built the distributor gate on Shopify's own primitives: approved partners purchase, everyone else joins a regional waitlist, and no gating app takes a monthly fee.
Way
Way.gent
Way is a Ghent specialty coffee brand with a roastery, cafes, a barista academy, and a store stuck on the legacy Debut theme behind a page builder. We rebuilt it as fully custom sections on Dawn, pixel-perfect to the client's own design, retired the builder entirely, and gave the catalog its signature feature: flavor profile sliders that filter coffee by intensity, fruitiness, sweetness, and acidity in real time.
Metagenics, via Amipro
Metagenics (Amipro)
Metagenics' South African branch was about to spend on Google Ads with no conversion destination built for it. We designed and built the funnel: an educational landing page that earns trust in a science-led brand, and a four-screen quiz that matches every visitor to their UltraFlora probiotic, delivered with custom code inside Weebly and analytics tracking the funnel end to end.
LUMIEREX
LUMIEREX
LUMIEREX sold premium children's pyjamas on price against UK high-street giants. We audited, redesigned, and rebuilt the Shopify store around its real buyer, turning a discount-led catalogue into a story-led conversion journey. Conversion rose from 1.5% to 2.5% in the first 90 days (client-stated, Shopify Analytics).
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