Real results, not just pretty portfolios

Marco Dal Maso

Marco Dal Maso's jewelry looked premium but the product pages converted at ~1.5% with a 73% bounce rate. We rebuilt the PDP, trust layer, cart drawer, and mobile journey around the buying decision, CRO-first.

KAS Fragrances had no store and a brand whose value lives in story and sensation. You cannot smell a perfume online, so we designed and built a custom, bilingual Shopify store with a story-first product experience that makes a visitor feel the brand before they read a single product detail.

Citra Swim

A new swimwear brand whose marketing worked and whose store didn't: around two thousand visitors in six weeks and effectively zero sales. A data-first redesign built from GA4 and Microsoft Clarity evidence turned that traffic into revenue and lifted average order value by 20 percent.

Bombora Custom Furniture

A family-run Australian furniture maker had outgrown Squarespace but could not afford to lose the search visibility it had built over years. We ran the replatform as a structured migration: pages, assets, and SEO structure carried across intact, with a redeveloped theme, advanced search, seven email flows, and invoicing built for a 50 percent deposit business.

Infinitum builds enterprise-grade EC-motor fan systems for data centers and mission-critical facilities, but its website read as a startup. We redesigned and rebuilt the site on WordPress into an enterprise experience with structured lead paths, foundational SEO, and a spam-proof pipeline. Infinitum reports sales are up 36 percent since launch.

Undarmaa

A Danish luxury wool brand with a genuinely superior product and a store that quietly leaked sales: a glitchy navigation, missing trust elements, a discount display bug, and needless buying friction. A CRO audit followed by 90 days of disciplined fixes, with no redesign, after which the client reported sales nearly doubled.

PaintCam

PaintCam builds AI security cameras that made headlines from Kickstarter through CES 2025, and its sales policy was distributors first, public later. Shopify assumes anyone at checkout may buy. We migrated the brand from Webflow one to one and built the distributor gate on Shopify's own primitives: approved partners purchase, everyone else joins a regional waitlist, and no gating app takes a monthly fee.

Way

Way is a Ghent specialty coffee brand with a roastery, cafes, a barista academy, and a store stuck on the legacy Debut theme behind a page builder. We rebuilt it as fully custom sections on Dawn, pixel-perfect to the client's own design, retired the builder entirely, and gave the catalog its signature feature: flavor profile sliders that filter coffee by intensity, fruitiness, sweetness, and acidity in real time.

Metagenics, via Amipro

Metagenics' South African branch was about to spend on Google Ads with no conversion destination built for it. We designed and built the funnel: an educational landing page that earns trust in a science-led brand, and a four-screen quiz that matches every visitor to their UltraFlora probiotic, delivered with custom code inside Weebly and analytics tracking the funnel end to end.

LUMIEREX

LUMIEREX sold premium children's pyjamas on price against UK high-street giants. We audited, redesigned, and rebuilt the Shopify store around its real buyer, turning a discount-led catalogue into a story-led conversion journey. Conversion rose from 1.5% to 2.5% in the first 90 days (client-stated, Shopify Analytics).

Institute of Executive Coaching and Leadership (IECL)

IECL runs a course catalogue, a 100+ coach directory, and a deep knowledge bank across multiple regions. We rebuilt the whole site from scratch on DatoCMS and Next.js, engineered for Core Web Vitals and search, with one-click publishing, a component-based architecture, and AI automating the work behind the scenes.