Find out exactly where your store is losing revenue.
One Shopify store. Same traffic. Same ad spend. $21,000 to $96,000 per month in six months.
In 5 to 7 days, we analyse your full funnel and hand you a prioritised roadmap of the highest-impact fixes for your specific store. Not a checklist. Not a PDF of generic suggestions. A data-led analysis of where your visitors are dropping off and exactly what to do about it.
Fee credited toward your first retainer month if you continue. Roadmap is yours to keep either way.
If the audit does not find opportunities worth acting on, you will hear that on the findings call.
What acting on an audit looks like
One roadmap. Six months. $21,000 to $96,000 per month.
Limitless Living MD came to ObjectSingle with a Semaglutide Kit product page converting at 0.76%. The audit found the real problems. Trust signals buried too deep for a risk-averse audience. A mobile experience that gave visitors nothing to act on above the fold. Subscription options invisible to people who would have chosen them. Analytics not tracking the funnel correctly, so every decision about what to fix was based on data that wasn't measuring what anyone thought it was.
The roadmap identified exactly what to fix and in what order. They acted on it. Six weeks later, the conversion rate was 2.07%. Six months later, monthly revenue had gone from $21,000 to $96,000 on the same traffic and the same ad spend.
"The audit found things in our store we had never thought to question. Six weeks after acting on the roadmap, our conversion rate had gone from 0.76% to 2.07%. The store finally converts the way it should."
Dr. Samuel B. Lee, MD
Founder, Limitless Living MD
More audit work
What the audit looks like across different stores and industries.
Every store is different. Every roadmap reflects that. These are four completed engagements - different industries, different problems, different data situations - all following the same five-layer methodology.
Guardian Tape
D2C Subscription · Shopify
313 sessions. Zero purchases. The scan was getting clicks. The subscription wasn't getting customers.
The audit identified the break. GA4 funnel exploration across four path configurations isolated exactly where mobile and desktop were dropping differently. Clarity showed rage clicks, dead clicks, and decision fatigue across the PDP variants. Pricing appeared so late in the scroll that most visitors never saw it. Diagnosis: a site built for curiosity rather than commitment. Phase 2 restructure roadmap delivered.
LUMIEREX
Children's Sleepwear · Shopify UK
A Ukrainian brand launching in the UK with beautiful products, no analytics, and a store that read like a template.
The audit started with the customer, not the page. A full persona was built around the Thoughtful UK Mum before a single section was reviewed - what she fears before buying from a brand she doesn't recognise, why she needs sizing confidence before she'll add to cart, and what makes her choose a small founder-led brand over Next or JoJo Maman Bebe. Every page recommendation followed from that.
Fitzgerald Amplify
NP Academic Platform · Edtech
No GA4. No Clarity. No PostHog. The audit ran anyway.
No analytics tools were connected before the audit was commissioned. The audit ran on niche benchmarks, competitor analysis across three direct rivals, and a section-by-section UX and conversion heuristics review. Nine sections restructured. CTA hierarchy rebuilt. Copy direction delivered for every section. Proof that a data-led audit doesn't require data to start.
Guardian Tape
Funnel Exploration · GA4
Four funnel paths. One question: where exactly is the subscription breaking?
Four separate GA4 funnel configurations run to isolate the specific steps where conversion was failing - and where mobile and desktop were failing differently. Mobile showed 6.38% add-to-cart but 93.62% abandonment between add to cart and purchase. The quiz path showed 99% abandonment before completion. Each variation produced a specific hypothesis for Phase 2 testing.
Revenue Leak Audit vs the alternatives
Not all audits are the same thing.
A free audit is a sales call. A generic audit is a checklist. The Revenue Leak Audit is a data-led investigation specific to your store.
| Revenue Leak Audit$2,000 | Generic audit $500-$1,500 | Free audit $0 | |
|---|---|---|---|
| Real GA4 and funnel analysis | |||
| Heatmap and session recording review | sometimes | ||
| Mobile experience on real devices | |||
| Findings specific to your store | sometimes | ||
| Prioritised by revenue impact | |||
| Yours to keep regardless | |||
| Named strategist on the call | varies | ||
| Fee credited toward ongoing retainer | |||
| Delivered in 5 to 7 days | varies | same day |
Generic audit information based on market research, 2025. Free audits are exploratory calls, not diagnostic engagements.
Why most stores stay stuck
You know your conversion rate is too low. You do not know exactly why.
Most Shopify stores doing real revenue have the same problem. Sessions are healthy. Ad spend is climbing. But the conversion rate is sitting at 1.2% or 1.5% and nothing seems to move it. The issue is not effort. It is information. Without data on where visitors are actually dropping off and why, every change you make is a guess. The Revenue Leak Audit replaces guessing with a clear, prioritised picture of exactly what to fix and in what order.
You are changing things but you cannot tell what is working
Without proper funnel tracking and behavioural data, every change is a hypothesis you cannot verify. The winning changes and the losing ones look identical in your dashboard.
You have no idea which pages are losing you the most money
Your product page, your cart, and your checkout each have different abandonment problems. Fixing the wrong one first wastes time and budget on the page that matters least.
Generic audits give you generic recommendations
Most free or cheap audits deliver a checklist that could apply to any Shopify store: improve your product images, add more reviews, speed up your site. None of it is specific to your store, your audience, or your actual data.
A full CRO retainer feels like a big commitment before you know the problems
Signing up for a monthly testing programme without knowing what to test is backwards. The audit is the map. The retainer is the engine.
What we analyse
Five layers of analysis. One prioritised roadmap.
Every Revenue Leak Audit covers the same five areas in the same order. The output is not a list of observations. It is a ranked action plan built around your specific data.
Step 01
Analytics review and funnel mapping
We start by confirming your tracking is actually reliable. Many Shopify stores have GA4 installed but configured incorrectly - with missing conversion events, uncounted sessions, or data corrupted by bot traffic. We fix the measurement layer before drawing conclusions from it. Then we map your full conversion funnel: where visitors enter, where they exit, what the drop-off rates are at each stage, and how conversion varies by device, traffic source, and page.
Step 02
Heatmap and session recording analysis
Numbers tell you where visitors drop off. Session recordings tell you why. We review heatmaps, scroll maps, click maps, and recorded sessions to understand how real visitors are behaving on your highest-traffic and highest-value pages. This surfaces friction you would never see in a spreadsheet: dead clicks where visitors tap elements that do not respond, rage clicks on slow or broken elements, the exact moment most visitors stop scrolling, and the navigation paths that lead to exit rather than purchase.
Step 03
Mobile experience audit
More than 70% of Shopify traffic is on mobile, and mobile converts at roughly half the rate of desktop for most stores. We walk through your store on real mobile devices - not a desktop browser preview - reviewing your above-the-fold experience, add-to-cart accessibility, and checkout flow on actual phones.
Step 04
UX and conversion heuristics review
We walk through your store as a first-time visitor: your homepage, key collection pages, your most important product pages, your cart, and your checkout. We apply established conversion principles to identify friction points that data alone might not surface: information hierarchy problems, trust signals in the wrong place, copy that describes the product rather than selling it, and checkout steps that belong after the purchase rather than before it.
Step 05
Prioritised opportunity roadmap
Everything we find goes into a single ranked document: the specific changes we recommend, the data or observation that supports each one, the estimated effort to implement, and the potential revenue impact. Ranked so you know what to tackle first. This is your deliverable. It is yours to keep. Whether you continue to a retainer or implement the roadmap yourself, you leave with a clear picture of your highest-impact next steps.
Included
30-minute findings call with your audit lead
We walk you through the roadmap together, answer every question, and make sure you understand the reasoning behind each recommendation before you act on any of it.
Your deliverables
Everything you walk away with.
Analytics and funnel report
A confirmed picture of your conversion funnel with drop-off rates at each stage, device and traffic source breakdown, and confirmation that your tracking is measuring what it should be.
Behavioural findings summary
Specific observations from heatmaps and session recordings, with timestamps or screenshots as evidence, showing exactly how visitors are behaving on your key pages.
Mobile experience review
A device-level walkthrough of your mobile shopping experience with specific friction points identified and annotated.
UX and conversion analysis
A systematic review of your key pages against established conversion principles, identifying the friction points most likely to be costing you sales.
Prioritised opportunity roadmap
The central output. Every finding ranked by estimated revenue impact and implementation effort, so you know exactly what to do first.
30-minute findings call
A direct conversation with the strategist who ran the audit - not a junior account manager. You get to ask every question before you act on anything.
Yours to keep
Everything above is delivered whether or not you continue to a monthly retainer. You own the roadmap. You can implement it yourself, with your own developer, or with us.
The process
From booking to roadmap in 5 to 7 days.
You book the call
A 30-minute strategy call where we confirm the audit is the right fit for your store, collect access details, and set expectations for the process. If your store is not at the right stage for an audit, we will tell you that plainly.
We get to work
Over 5 to 7 business days, we run the full five-layer analysis: analytics review, heatmaps and session recordings, mobile walkthrough, UX review, and funnel mapping. No store access is required beyond a read-only analytics link.
You receive the roadmap
We deliver the full findings package including the prioritised roadmap, supporting evidence for each recommendation, and all five deliverables outlined above.
The findings call
A 30-minute call with Rabia to walk through the roadmap, answer every question, and make sure you leave knowing exactly what to do next.
You decide what comes next
Implement the roadmap yourself. Use your own developer. Or continue to a monthly CRO retainer and let us execute it systematically - with the $2,000 audit fee credited toward your first month.
Is this right for you?
The audit works best in specific conditions.
Right fit
- Your Shopify store is doing $300K or more annually and you know your conversion rate should be higher
- You have enough traffic for heatmaps and session recordings to show meaningful patterns - typically 1,500 or more monthly sessions on key pages
- You have been running for at least 3 months so there is a pattern to analyse rather than early noise
- You want a clear, data-led answer to what to fix rather than a list of generic best practices
- You are considering a CRO retainer and want to understand the specific opportunity before committing
Not right fit
- You are pre-revenue or in your first 30 days - there is not yet enough data to analyse meaningfully
- You are looking for a quick template-based report rather than a genuine diagnostic
Not sure?
The 30-minute strategy call is free and we will tell you honestly whether the audit is the right next step for your store.
Who runs your audit
Two senior strategists. No juniors. No handoffs.
Every Revenue Leak Audit is run by either Rabia or Abdul - both senior, both client-facing, both on the findings call with you. You are not briefing someone who passes notes to someone else. The person who analyses your store is the person who delivers the roadmap and answers your questions.
Rabia Sabir
Co-founder & Head of Ecommerce and CRO
Lisbon, PT
Rabia leads conversion strategy, UX direction, and client engagements across the full audit programme. Eight years of Shopify CRO work spanning product pages, checkout flows, subscription funnels, mobile UX, and analytics infrastructure. The Limitless Living MD result - 0.76% to 2.07%, $21K to $96K per month - was led by Rabia from audit through to roadmap delivery.
Abdul Wahhab
Senior CRO Strategist
Manchester, UK
Abdul helps Shopify and DTC brands turn traffic into sales by finding and fixing the hidden friction most stores do not know they have. His approach combines CRO strategy, buyer psychology, UX analysis, and analytics - using GA4, GTM, Microsoft Clarity, heatmaps, and funnel data to find where buyers drop off and why. He has supported ecommerce strategies generating $32M+ in revenue across Shopify, DTC, wellness, healthcare, supplements, and service-based brands.
Common questions
Everything you need to know before booking.
Learn more
Understand the full picture before you book.
What is a good Shopify conversion rate? (2025 benchmarks)
Understand where your conversion rate sits versus the market and what the gap is worth in real revenue before commissioning an audit.
Read the guideCRO audit for Shopify: what it includes, what it costs, what to expect
A complete breakdown of what a genuine CRO audit covers, how to tell a real one from a checklist, and what you should receive at the end.
Read the guideHow to increase your Shopify conversion rate: 12 changes that actually work
The specific, data-backed changes that move conversion rates on Shopify stores, drawn from real CRO work.
Read the guideHow we grew Limitless Living MD from $21K to $96K per month
The full breakdown of what the audit found, what we changed, and what happened month by month.
Read the case studyBook your Revenue Leak Audit
A 30-minute call, not a pitch. Then we get to work.
The first step is a short strategy call to confirm the audit is the right fit, answer any questions about the process, and collect what we need to get started. If your store is not at the right stage, we will tell you that plainly.
Honest assessment first
If the audit is not the right fit for where your store is right now, we will tell you that on the call and point you toward what would actually help.
Specific to your store
Every finding in the roadmap is tied to data from your actual store, not a checklist written for any Shopify brand.
Yours to keep
The roadmap, the findings report, and everything else delivered as part of the audit belongs to you regardless of what you decide to do next.
The person who does the work is on the call
Rabia or Abdul runs the audit and the findings call personally. You speak to the strategist, not a relay.
"The audit found things in our store we had never thought to question. Six weeks after acting on the roadmap, our conversion rate had gone from 0.76% to 2.07%. The store finally converts the way it should."
Dr. Samuel B. Lee, MD
Founder, Limitless Living MD
Rabia Sabir
Co-founder & Head of CRO · Lisbon, PT
Abdul Wahhab
Senior CRO Strategist · Manchester, UK
Fee credited toward your first retainer month if you continue. Roadmap is yours to keep either way.
Can't see the calendar? Open the booking page directly