Shopify Development

Engineering-led Shopify solutions built for performance, scalability, and revenue-critical reliability.

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When Shopify is the right choice

Shopify works well for most commerce businesses. Here's when it makes sense, and when it doesn't.

Shopify excels when

You need to launch fast with proven, stable infrastructure
You want a mature ecosystem of apps and integrations
Your team values ease of management over complete control
Checkout optimization and conversion rate matter more than custom UX
You're building a straightforward product catalog model

Shopify has limits when

You need highly complex product configurations or pricing logic
Custom checkout flows are critical to your business model
You require deep integration with legacy enterprise systems
Complete design freedom across every touchpoint is non-negotiable
You're managing multiple storefronts with shared inventory at scale

Our role: We help you make the right platform decision before a single line of code is written. If Shopify isn't the answer, we'll tell you, and explain what is.

Shopify as part of a commerce system

Shopify is one component in your revenue infrastructure. We engineer the connections that make everything work together.

Content integration

Connect Shopify with headless CMS systems for editorial content, marketing pages, and scalable content architecture.

Analytics and attribution

Implement tracking, customer data platforms, and attribution models that connect revenue to marketing spend.

Backend operations

Integrate ERP, CRM, and fulfillment systems so orders flow smoothly without manual intervention.

Performance optimization

Optimize Core Web Vitals, page speed, and perceived performance to protect conversion rates and SEO rankings.

Our Shopify engineering approach

A structured delivery system refined across dozens of Shopify builds, from launches to complex migrations.

Discovery and Architecture

Business requirements and technical constraints
Performance benchmarks and SEO considerations
Integration mapping and data flow planning
Architecture decisions documented upfront

Build and Custom Development

Custom theme development or headless storefront build
Clean, maintainable code with performance optimization
Conversion-focused implementation of checkout and product pages
Progressive enhancement and accessibility standards

Integration and Scale

App selection and custom integration development
Payment gateway setup and testing
Operational workflow automation
Load testing and scalability validation

Launch, Iterate, Optimize

Staged deployment with rollback readiness
Post-launch monitoring and performance tracking
Ongoing optimization based on real user data
Long-term partnership and evolution support

Shopify Plus, when it makes sense

Shopify Plus adds capabilities, but it's not necessary for most businesses. Here's when it matters.

Shopify Plus enables

Checkout customization and Scripts API for complex pricing logic
Dedicated infrastructure with higher API rate limits
Multi-storefront management with centralized operations
Wholesale channel with B2B pricing and login-gated access

You probably don't need Plus if

You're launching a new store without custom checkout needs
Your revenue doesn't justify the additional platform cost
You're operating a single storefront with standard workflows
Standard Shopify features meet your business requirements

We're not Shopify resellers. We recommend Plus only when the business case is clear. If standard Shopify works, we'll tell you. If Plus makes sense, we'll explain exactly why.

Headless Shopify and advanced architectures

Headless Shopify separates the frontend from the backend. It adds complexity, but enables complete design freedom and multi-channel commerce.

When headless makes sense

You need complete control over frontend UX and branding
You're building multi-channel experiences (web, mobile, kiosk)
Performance and Core Web Vitals are revenue-critical
You have engineering resources to maintain custom frontend code

The complexity trade-offs

Longer build timelines and higher upfront development cost
Ongoing maintenance requires frontend and backend expertise
Custom checkout integration adds regulatory and payment complexity
You lose access to some Shopify app ecosystem integrations

Our approach: We build headless Shopify storefronts using modern frameworks (Next.js, Hydrogen) with the Storefront API. We handle the complexity so you get the benefits without the risk.

Learn more about headless commerce development

Common ecommerce risks we design around

Ecommerce builds carry real risk. We engineer systems that reduce failure points and protect revenue.

SEO loss during migrations

We implement comprehensive redirect strategies, preserve URL structures where possible, and monitor rankings throughout the migration process.

Checkout failures and payment issues

Extensive testing across payment methods, devices, and scenarios. We validate tax calculations, shipping logic, and discount codes before launch.

Performance regressions

Performance budgets enforced from day one. We optimize images, minimize JavaScript, and implement caching strategies to protect conversion rates.

Fragile app dependencies

We evaluate app reliability, plan for failure scenarios, and implement fallback logic so your store doesn't break when third-party services fail.

Proof and experience

We've shipped Shopify stores for DTC brands, B2B wholesale operations, and high-growth ecommerce companies.

60+

Shopify stores delivered

3.2%

Average conversion rate

4-6

Weeks typical timeline

What sets us apart

Engineering discipline applied to commerce. We build systems, not just storefronts.
Honest guidance on platform selection, architecture, and long-term maintainability.
Performance, SEO, and conversion rate optimization built-in from day one.
Long-term partnerships focused on growth, not just project delivery.

How this fits with our broader capabilities

Shopify development is one part of our full-stack commerce and product engineering practice.

Ready to discuss your Shopify project?

Talk to an ecommerce engineer about your build, migration, or scale challenges and see if we're the right partner.

Talk to an ecommerce engineer