Website redesign case study · Industrial B2B

High-Performance CMS Website for an Industrial Manufacturer

+36% sales since launch (client-reported)12 pages across two phasesZero form spam after protection

Infinitum's EC-motor fan systems cool data centers, hospitals, and mission-critical facilities. The engineering was enterprise-grade; the website was not, and buyers who size up a vendor in seconds could feel the gap. We redesigned and rebuilt the site into an enterprise experience with structured lead paths, then defended those leads when bots attacked the forms.

Start with the $2,000 CRO Audit

What the build delivered

The website finally matches the engineering

+36%

Sales since launch (client-reported)

12 pages

Redesigned across two phases

On deadline

Homepage + mega-nav, April 30

0 spam

After the form protection system

The client

Meet Infinitum

Infinitum builds advanced EC-motor fan systems (the Aircore EC platform) for demanding environments: data centers, hospitals, mission-critical facilities, and large commercial buildings. As the company expanded its product positioning, leadership wanted the site to match the company: less startup, more world-class.

Industry

Industrial HVAC / EC Fans

Platform

WordPress

Location

Austin, Texas

Focus

B2B website redesign

The challenge

Credibility is decided in seconds

A B2B buyer decides whether a vendor is credible in the first few seconds on the page. Infinitum's enterprise engineering was being judged against a website that looked like an early-stage startup, and the site could not answer the questions a technical buyer actually asks.

Project snapshot

PlatformWordPress
Pages redesigned12
PhasesTwo
DeadlineApril 30
Form spam after launchZero

What made it hard

  • A startup look on an enterprise product
  • New positioning with no pages
  • Generic lead paths
  • No SEO foundation
  • A hard deadline with moving parts
  • A spam attack on the lead forms

The build

An enterprise experience, organized around the buyer

Most B2B manufacturer sites lead with the company. We led with the buyer: an experience organized around how engineers, facility operators, and partners actually shop, with the next step always obvious.

What we built

An enterprise mega-navigationA benefit-first page systemA confident enterprise homepageStructured lead generationSEO built in at the page levelA spam-proof lead pipeline

Client Feedback

In the client's words

Jill Denney, Creative Director at Infinitum

“The design UX looks great. Our CEO reviewed the new homepage and navigation and is very excited about how everything came together. He's really happy with the page design and functionality.”

Jill Denney

Creative Director, Infinitum

FAQ

What this means if you're planning a website redesign

Yes, and it matters most with the buyers you want. Consulting engineers, facility operators, and enterprise decision-makers judge credibility in the first seconds on the page. Your site should look like the company you actually are, benchmarked against the best in and outside your category.

Your redesign could be next

Does your website look like the company you actually are?

We rebuild B2B and technical websites into enterprise-grade experiences that earn trust, fit every buyer, and generate clean leads.

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