Shopify store build case study · AI security hardware
Shopify Store Build for a Consumer Security Hardware Launch
PaintCam's demand arrived from distributors and consumers at once, but the go-to-market was distributors first. We migrated the Webflow site to Shopify one to one, then made the store enforce the policy: approved partners buy, everyone else joins a regional waitlist.
Start with the $2,000 CRO AuditWhat the build delivered
A distributor gate built on native Shopify
Brand intact
Faithful Webflow to Shopify migration
Tag-gated
Approval workflow on Shopify primitives
Waitlist
Consumer demand captured by region
Native motion
Framer-grade animation built in Liquid
The client
Meet PaintCam
PaintCam builds the Eve line of AI security cameras, a product that made headlines from its Kickstarter debut through CES 2025. The brand had strong Webflow storytelling but a distributors-first go-to-market its store could not execute.
Industry
AI Security Hardware
Platform
Shopify (Horizon)
Location
Singapore
Focus
Migration · Gating · Waitlist
The challenge
Shopify's open checkout versus a distributors-only policy
Press coverage and a successful crowdfunding campaign meant traffic was arriving before the sales channel was ready for the public, and selling direct too early risked unsupported installations, regional compliance questions, and distributor partners undercut by their own supplier.
Migration snapshot
What the store had to solve
- Migration without reinvention
- Open checkout by default
- Two audiences, one store
- A premium brand on a constrained canvas
- A new theme foundation
The build
The Webflow site as specification, the sales policy as code
We treated the Webflow site as the design specification and the distributor policy as a system to express in Shopify's own primitives.
What we built
Client Feedback
In the founder's words
“Great team and I recommend working with them.”
Blaž
Founder, PaintCam
FAQ
What this means if you're planning a distributor-gated or B2B launch on Shopify
Yes, but not out of the box. The pattern that works: define the access rule precisely, express it in customer tags and theme logic, build application and waitlist forms that respect both audiences, and keep the merchant's workflow inside the admin they already know.
Planning a gated launch?
Planning a gated, B2B, or distributor-led launch on Shopify?
We build stores that match how your business actually sells: access rules expressed in Shopify's own primitives, both audiences served, and no app subscriptions in your checkout path. Fixed price proposal after one call.
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