Ecommerce CRO case study · Beauty & DTC
Conversion-First Shopify Redesign for a Beauty Device Brand
Sensica is a ten year old beauty device brand with real retail distribution but a Shopify store that barely converted. We rebuilt it to teach first and sell second, then compounded it with roughly six months of CRO work.
Start with the $2,000 CRO AuditResults at a glance
From barely converting to 4%
1%
Before · conversion
4%
After · conversion
1% → 4%
On-site conversion (founder stated)
~6 months
Redesign + CRO retainer
2 pages
Education-first flagships
3 markets
Localized US, UK, Europe
The client
Meet Sensica
A ten year old beauty device brand (IPL hair removal, anti aging, body care) with real retail distribution across the US, UK, and Europe. Retail worked; the Shopify store did not.
Industry
Beauty devices
Platform
Shopify
Markets
US · UK · Europe
Engagement
Redesign + CRO retainer
The challenge
A brochure, not a sales channel
A decade of retail trust had not transferred online. Against a 3% internal target, the store was doing the job of a brochure while every buying signal leaked away.
Audit snapshot
What was holding it back
- A store that functioned as a brochure
- Ratings stuck at 4 to 4.2
- Collections doing the product page's job
- Thin trust signals, no US address
- One experience across three markets
The work
A store that explains, reassures, then sells
We rebuilt the store to behave like a good retail associate: explain the technology, reassure the buyer, then ask for the sale. Every change moved education into the buying path.
What we shipped
What did not work
PDP collage visual section
The goal
Add a richer visual block to the product page.
What happened
Underperformed and was cut.
What we learned
Not every experiment lands. We remove what loses instead of defending it.
Testimonial
In the founder's words
“After working with them, my conversion increased from 1% to 4%. They helped me with both the redesign and redevelopment of my store.”
Marina Mevzos
Founder, Sensica
FAQ
What this means if you're planning a redesign
Build the explanation into the page itself, do not leave it to your collection copy or your FAQ. If a first time visitor has to hunt for how the product works, most of them leave before they trust the price.
Your store could be next
If your product needs explaining before it can be trusted, your store should do the explaining.
Start with the $2,000 CRO audit that finds exactly where your store leaks revenue, then a prioritized roadmap you can act on with or without us.
Book your CRO Audit, $2,000Explore Shopify Redesign