Landing page & quiz funnel case study
Personalized Quiz Funnel & Conversion Landing Page for a Nutraceuticals Brand
Amipro, the South African branch of Metagenics, planned a Google Ads campaign around gut health and needed somewhere for that traffic to land. We built the conversion destination: an educational landing page and a four-screen quiz that ends every visit with one confident product match, engineered inside Weebly.
Start with the $2,000 CRO AuditWhat the build delivered
A conversion funnel built for paid traffic
Quiz-first
Every section drives one action
Educate
The gut health story before the pitch
Custom code
HTML, CSS, JS inside Weebly
Tracked
Completions, clicks, conversions in GA
The client
Meet Metagenics
Metagenics is one of the most established names in nutraceuticals: more than forty years of clinical science and a brand trusted by over fifty thousand healthcare practitioners. Amipro, its South African branch, set out to grow the direct-to-consumer channel with a Google Ads campaign built around gut health.
Industry
Nutraceuticals
Platform
Weebly (custom code)
Market
South Africa
Focus
Landing page · Quiz funnel
The challenge
A considered purchase, a constrained platform, and paid traffic on the clock
A visitor arriving from a search ad needs three things in sequence: a reason to care about gut health, a reason to trust this brand over the supplement aisle, and a low-effort way to find which specific product fits them. The page had to deliver all three, on Weebly, at ad-traffic speed.
Funnel snapshot
What the funnel had to solve
- Education before conversion
- Personalization as the conversion mechanism
- A premium brand on a constrained builder
- Performance as a campaign requirement
- Measurable end to end
The build
One page, one job: start the quiz
Every section of the page drives toward one action. The quiz itself was designed like a product, with four dedicated screens and its own logic, not a form bolted onto a page.
What we built
Client Feedback
In the client's words
“Responsive and easy to communicate with, understanding our brief and delivering an excellent outcome.”
Nicole
Metagenics / Amipro
FAQ
What this means if you're planning a quiz funnel for paid traffic
With the landing experience, because for a considered product it is the campaign. Build the page as a sequence (hook, trust, personalization, offer) and give it a single call to action instead of sending paid clicks to a homepage or product grid.
Buying traffic without a page to convert it?
Buying traffic without a page built to convert it?
We build conversion funnels that make paid traffic pay: landing pages, quizzes, and the engineering behind them, on whatever platform you already run. Fixed price proposal after one call.
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