Ecommerce CRO case study · Swimwear & DTC
Conversion Optimization for a Swimwear DTC Brand
Citra Swim launched with a good product, working marketing, and a store that could not close: around two thousand visitors in six weeks and effectively zero sales. We audited before we designed, rebuilt around a conversion-first flow, and the traffic the brand was already paying for started producing revenue.
Start with the $2,000 CRO AuditResults at a glance
The traffic finally paid for itself
+20%
Average order value
0 → live
Sales from existing traffic
28s
Avg engagement before
97
Add to carts in 10,000+ events
The client
Meet Citra Swim
A new swimwear brand founded by Matthew Grote, launched with a good product and working marketing that drove around two thousand visitors in six weeks. The store was the weak link.
Industry
Swimwear
Platform
Shopify
Founder
Matthew Grote
Scope
Audit + full redesign
The challenge
Losing money twice on every visitor
A new brand with working marketing and a non-working store is losing money twice: once on every ad click that goes nowhere, and again in the accumulating doubt about whether the product itself is the problem. The data said the product was not the problem. The experience was.
Audit snapshot
What was holding it back
- Two thousand visitors, effectively zero sales
- 28 seconds of attention
- Browsing, not shopping
- No reason to trust a new brand
- A journey that died after two pages
The work
A store rebuilt around the path to purchase
The redesign brief was written from evidence, not taste. We redesigned the user flow end to end in Figma, built it as fully custom Dawn theme sections, and installed a deliberate conversion stack instead of bolting apps on reactively.
What we shipped
Testimonial
In the founder's words
“Rabia and the ObjectSingle team were absolutely exceptional. They have been the best agency I've ever hired, and I've dealt with many. From the very beginning they took the time to truly understand my business and develop a solution that was specific to my industry and my customers.”
Matthew Grote
Founder, Citra Swim
FAQ
What this means if you have traffic and no sales
Almost never. If you have traffic and no sales, the problem is usually the experience, not the acquisition. Audit before you redesign: the data will tell you exactly where the journey dies, the way 28 second engagement and 97 add to carts told us here.
Your store could be next
If your store gets traffic and no sales, the cheapest growth you have is the traffic you're already wasting.
Start with the $2,000 CRO audit that finds exactly where your store leaks revenue, then a prioritized roadmap you can act on with or without us.
Book your CRO Audit, $2,000Explore Shopify Redesign