Shopify store build case study · Boutique fragrance
Story-Led Shopify Store Build for a Fragrance Brand
KAS Fragrances is a boutique perfume brand whose value lives in story and sensation. You cannot smell a perfume through a screen, so we designed and built a custom store that does the smelling for you, through words, imagery, and a sense of who the founder is.
Start with the $2,000 CRO AuditThe client
Meet KAS Fragrances
KAS Fragrances is the work of founder Kim Steenkamp, who relocated from South Africa to Portugal at 50 and turned a lifelong love of scent into a brand. She trained in perfume-making during the pandemic and now crafts uplifting fragrances, diffusers, and body care, sold direct to consumers across Europe and the UK.
Industry
Boutique Fragrance
Platform
Shopify
Market
EU and UK
Focus
Story-first, bilingual build
The challenge
How do you sell a scent nobody can smell?
Kim's brief named the real problem: the store had to tell a story rather than showcase a product, and inspire trust and belief in that story. That is hard on Shopify, because every default template does the opposite and leads with the product, the variants, and the price.
Project snapshot
What made it hard
- A sensory product, sold online
- Fixed product photography
- A bilingual EU and UK audience
- The founder story is the brand
The build
Design bets we built the store on
We designed the experience in Figma, then built it as a custom Shopify store around a signature story-first product flow. The product page is the heart of it: instead of leading with notes and a buy button, it opens with a feeling.
What we built
Client Feedback
In the founder's words
“I hired ObjectSingle for a full Shopify build: Figma design and custom development. What stood out was that they built a highly converting product page that actually reflected my story. The store wasn't just beautiful, it was built around who I am and what my brand means. Every section felt intentional.”
Kim Steenkamp
Founder, KAS Fragrances
FAQ
What this project shows
You make the page do the smelling. We led with a feeling and a short scent poem, then opened a dedicated scent-story page with mood imagery and a sensory description, so a visitor can live inside the scent before they own it. Story, language, and imagery carry what a product shot cannot.
Your store could be next
Planning a Shopify build?
We design and build Shopify stores from scratch that sell who you are, not just what you make: a custom theme, story-first design and copy, and an experience built around your brand.
Book a build consultExplore Shopify Store Build