Shopify store build case study · Specialty coffee

Shopify Store Build for a Specialty Coffee Brand

Pixel-perfect rebuild0 page buildersShop by taste

Way arrived with a complete design and a store that could not carry it: a legacy Debut theme behind a page builder. We rebuilt it on Dawn as fully custom sections, pixel-perfect to the design, and made discovery work the way coffee drinkers choose: by taste.

Start with the $2,000 CRO Audit

What the build delivered

A custom rebuild, shoppable by taste

Shopify 2.0

Debut to Dawn, fully custom sections

By taste

Real-time flavor profile filtering

Mega menu

The whole range, legible at a glance

Quick add

Modal cart with bulk quantities

The client

Meet Way

Way is a Ghent specialty coffee brand: a roastery, cafes, a barista academy, and a webshop selling coffee, equipment, and subscriptions. The team arrived with a complete, considered design and a store that could not carry it.

Industry

Specialty Coffee

Platform

Shopify (Dawn)

Location

Ghent, Belgium

Focus

Custom build · Taste filtering

The challenge

Structural, not cosmetic

The Debut theme predates Shopify 2.0, cutting the store off from modern section architecture. The workaround, building pages in a page builder, had become the problem. And specialty coffee is a taste decision, but the store could only offer category lists.

Build snapshot

Previous themeDebut (pre-2.0)
New themeDawn (custom sections)
Page builderRetired
Taste sliders4

What the rebuild had to solve

  • A pixel-perfect mandate
  • Retiring the page builder without losing capability
  • Taste is not a category
  • Deep catalog, effortless browsing
  • User-friendly without becoming commercial

The build

Fully custom sections, and a catalog you can talk to

The usual migration keeps the builder and inherits the same slow layout changes with a new coat of paint. We rebuilt everything natively instead.

What we built

From page builder to fully custom sectionsA mega menu that maps the whole rangeShopping coffee by tasteFilters for the rest of the catalogQuick add and frictionless browsingThe operating layer

Client Feedback

In the client's words

“I found them very technical in Shopify and the level of their communications is outstanding. They know how to fix the critical technical parts and do pixel perfect implementation.”

Yassine

Way.gent

FAQ

What this means if you have a design and need it built exactly

Translation, not vision. Most builds approximate a design with a theme's defaults and the brand pays for it. Treating the design as a specification, and building fully custom sections on Shopify 2.0, gets exact fidelity now and faster changes forever.

Have a design that deserves a build?

Have a design that deserves a proper build?

We build Shopify stores to the pixel: custom sections, no page builders, no compromises on the brand. Fixed price proposal after one call.

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