Shopify migration case study · Handcrafted furniture
Custom Shopify Store Build for a Furniture Maker
Bombora Custom Furniture is a family-run Australian maker of handcrafted timber furniture. Squarespace had become the ceiling, but a replatform is where established brands quietly lose years of SEO equity. We ran the migration as the product: content, catalog, and search structure carried across intact, with a stronger store built on top.
Start with the $2,000 CRO AuditWhat the build delivered
A clean replatform, with the search footing intact
Squarespace to Shopify
Full migration, pages and assets
SEO intact
URLs, redirects, meta carried over
7 flows
Klaviyo live at launch
CRM + Xero
Inquiries and deposit invoicing wired in
The client
Meet Bombora Custom Furniture
Bombora Custom Furniture, founded by Alison Collins, handcrafts timber furniture with a focus on sustainability and quality. Its products are high-ticket and made to order, often paid in stages: a 50 percent deposit at order and the balance at completion, sometimes six to ten weeks later.
Industry
Custom Furniture
Platform
Shopify (from Squarespace)
Location
Australia
Focus
Platform migration
The challenge
Everything had to make the trip safely
Squarespace had become the ceiling. The business needed Shopify's commerce capabilities, but everything the old site had accumulated, its pages, assets, product information, and the URL and content structure search engines had already indexed, had to arrive intact.
Migration snapshot
What made it hard
- Years of SEO equity at risk
- A full content and asset transfer
- A stock theme would not carry the brand
- A catalog that needs real browsing
- A payment model no template supports
- Inquiries going to an inbox, not a system
The build
The migration was the product
The usual replatform exports what it can, rebuilds the rest by hand, and hopes the redirects catch whatever breaks. We ran a deliberate transfer against a documented SEO procedure, then built the store's upgrade on top of it.
What we shipped
FAQ
What this means if you're planning a migration
A replatform is an SEO event whether you plan for it or not. Treat your existing site structure as an asset to be transferred, not debris to be replaced: preserve URLs where the platform allows, map 301 redirects where it doesn't, migrate your meta data field by field, and resubmit your sitemap. That is how Bombora's search footing made the trip.
Your migration could be next
Outgrown your platform, but can't afford to lose what your site has earned?
We run migrations as structured transfers: your content, catalog, and search structure carried across intact, with a stronger store built on top.
Book a migration consultExplore Shopify Store Build